About Us

HOW WE STARTED

In March 2009, the Department of Trade and Industry (DTI) issued Department Order No. 09-16, Institutionalizing an E-Commerce Unit within the Department to fulfill the need for a special section within the agency that will focus and work full-time on e-commerce. This is in accordance with Section 29 of Republic Act (RA) No. 8792 or the Electronic Commerce Act of 2000, to wit:

Section 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shallSection 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shall direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended. direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended.

Among others, the DTI is empowered to promulgate rules and regulations, as well as provide quality standards or issue certifications, as the case may be, and perform such other functions as may be necessary for the implementation of this Act in the area of electronic commerce to include, but shall not limited to, the installation of an online public information and quality and price monitoring system for goods and services aimed in protecting the interests of the consuming public availing of the advantages of this Act.

Specifically, the DTI E-Commerce Office (ECO) intends:

• To formulate national policy on promoting e-commerce activities in the Philippines;
• To implement plans and programs to develop e-commerce strategies in the country, in coordination with other national government agencies, private sector/business community, and stakeholders;
• To monitor and evaluate the implementation of e-commerce policies, plans, and programs; and                                                   
• To actively participate in local and international organizations related to e-commerce activities.

On January 20, 2020, the Department of Budget and Management (DBM) approved the creation of an Ecommerce Division,  that will focus on the implementation of ecommerce policies, programs and projects, monitoring and implementation of the Philippine Ecommerce Roadmap, and ensuring that the impediments concerning ecommerce are agreed.

Read about the chronology of DTI Ecommerce in the links below:

• Chronology of Events ECA onwards (OCT 2018).pdf

WHO WE ARE

OFFICE OF THE UNDERSECRETARY – DIGITAL PHILIPPINES

MARY JEAN T. PACHECO, CESO II

Undersecretary, Digital Philippines and E-Commerce Lead

“If you know the enemy and know yourself, you need not fear the result Of a hundred battles……To fight and conquer in all your battles is not Supreme excellence, Supreme excellence consists in breaking the enemy’s resistance without fighting.” – Sun Tzu, The Art of War

Undersecretary Pacheco, 21 years in the DTI, was designated E-Commerce Lead in February 2019. She is responsible for the overall direction of the E-Commerce Division tasked to promote the growth and development of E-Commerce in the country.

maryjeanpacheco@dti.gov.ph

BIANCA ASIÑAS-AGA

Executive Assistant IV

BiancaLolitaAsinasAga@dti.gov.ph

JOY LUMANGLAS

Executive Assistant III

JoyLumanglas@dti.gov.ph

#WeAreECommerce

E-Commerce touches many areas within the Department of Trade and Industry. From consumer protection, cross border ecommerce, intellectual property, export promotion, MSME development. We are a team. We are E-Commerce.

BERLIN MABUNA

Chief Trade Industry Development Specialist

WEA BOHOL

Supervising Trade-Industry Development Specialist

“Our work is a reflection of who we are as a person.“

Wea Bohol has recently been promoted as Senior Trade and Industry Development Specialist of the Ecommerce Division. She is the Team Leader and executes all the priority programs of the Ecommerce Division.

WeaBohol@dti.gov.ph

E-Commerce Division (ECD)

GISLI VENZ GONZALES

Senior Trade-Industry Development Specialist

GisliVenzGonzales@dti.gov.ph

KARLA TRICSHA SANTOS

Trade Industry Development Specialist

KarlaTricshaSantos@dti.gov.ph

CRISTY LOU OLBOC

Trade Industry Development Analyst

CristyLouOlboc@dti.gov.ph

CARMEN THEA SAMORO

Senior Researcher

JEREMY LOUIE CARAAN

Communications Officer

CHEYCEE ALVA AXALAN

Junior Researcher

ALJON JAVIER GENOTA

Junior Researcher

WHAT WE DO

• We provide information.
• We link your business with the E-Commerce network.
• We help your online business grow.
• We work to provide an environment conducive to ECommerce.
• Our aim is to Build trust between online merchants and online consumers.

WHERE DO WE WANT TO GO

E-Commerce Strategy Map

DIGITAL PHILIPPINES

Business Name Registration Division (BNRD)

The Business Name Registration Division (BNRD) monitors and evaluates BN registration being undertaken by the DTI Field Offices, formulation of policies and guidelines for the implementation of the BN Law and its Implementing Rules and Regulations, and the development and pursuit of BN-related training programs.

Supply Chain and Logistics Management Division (SCLMD)

The Supply Chain and Management Division formulates policies and measures relative to supply chain, trade facilitation and logistics in promoting the interest of exporters, importers and traders in the shipment of commodities by helping secure competitive rates and equitable terms and conditions by carriers/transport operators and other service providers, establishment of a system of accreditation of sea freight forwarders, logistics providers and multi-modal transport network.