How We Started

In March 2009, the Department of Trade and Industry (DTI) issued Department Order No. 09-16, Institutionalizing an E-Commerce Unit within the Department to fulfill the need for a special section within the agency that will focus and work full-time on e-commerce. This is in accordance with Section 29 of Republic Act (RA) No. 8792 or the Electronic Commerce Act of 2000, to wit:

Section 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shallSection 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shall direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended. direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended.

Among others, the DTI is empowered to promulgate rules and regulations, as well as provide quality standards or issue certifications, as the case may be, and perform such other functions as may be necessary for the implementation of this Act in the area of electronic commerce to include, but shall not limited to, the installation of an online public information and quality and price monitoring system for goods and services aimed in protecting the interests of the consuming public availing of the advantages of this Act.

Specifically, the DTI-E-Commerce Office (ECO) intends:

• To formulate national policy on promoting e-commerce activities in the Philippines;
• To implement plans and programs to develop e-commerce strategies in the country, in coordination with other national government agencies, private sector/business community, and stakeholders;
• To monitor and evaluate the implementation of e-commerce policies, plans, and programs; and                                                   
• To actively participate in local and international organizations related to e-commerce activities.

On January 20, 2020, the Department of Budget and Management (DBM) approved the creation of an Ecommerce Division,  that will focus on the implementation of ecommerce policies, programs and projects, monitoring and implementation of the Philippine Ecommerce Roadmap, and ensuring that the impediments concerning ecommerce are agreed.

Read about the chronology of DTI Ecommerce in the links below:

• Chronology of Events ECA onwards (OCT 2018).pdf

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Who We Are

#WeAreECommerce

ECommerce touches many areas within the Department of Trade and Industry.  From consumer protection, cross border ecommerce, intellectual property, export promotion, MSME development.  Yes We are a Team.  We Are Ecommerce.

ECommerce Program Office

ECommerce Program Team

Bureau of International Trade Relations

Engages and represents the country in bilateral and multilateral trade and investment negotiations such as the World Trade Organization (WTO), the Association of Southeast Asian Nations (ASEAN), and the Asia Pacific Economic Cooperation (APEC), among others.

Name	Email Address
Director Angelo Salvador M. Benedictos	AngeloSalvadorBenedictos@dti.gov.ph
Ms. Hananiela Domingo	HananielaDomingo@dti.gov.ph
Mr. Michael Allen Fernandez	MichaelAllenFernandez@dti.gov.ph

Bureau of Philippine Standards (BPS)

Serves as the National Standards Body (NSB) of the Philippines and is mandated to develop, promulgate, and implement standards for all products in the Philippines.

Name	Email Address
Director Niel P. Catajay	NeilCatajay@dti.gov.ph
Assistant Director Ferdinand L. Manfoste	FerdinandManfoste@dti.gov.ph
Mr. Mario U. Gaudiano	MarioGaudiano@dti.gov.ph
Ms. Ma. Teresita G. Del Rosario	MaTeresitaDelRosario@dti.gov.ph

Bureau of Small, Medium Enterprise Development

Initiates and implements programs and projects addressing the specific needs of MSMEs in the areas of technology development and transfer, financing, marketing, and training. The BSMED is mandated to promote and develop MSMEs in the country, and is also tasked to review and formulate policies and strategies geared towards the advancement of MSMEs in the areas of entrepreneurship development, institutional strengthening, and productivity improvement.

Name	Email Address
Director Jerry T. Clavesillas	JerryClavesillas@dti.gov.ph
Assistant Director Alicia M. Opeña	AliciaOpena@dti.gov.ph
Mr. Gisli Venz Gonzales	GisliVenzGonzales@dti.gov.ph

Bureau of Trade and Industrial Policy Research (BTIPR)

Provides coherent, consistent, and clear trade and industry policies in support of the national economic development agenda.

Name	Email Address
Assistant Director and OIC Abigail R. Zurita	AbigailZurita@dti.gov.ph
Maria Crispina S. Reodica	MariaCrispinaReodica@dti.gov.ph

Center for International Trade Expositions and Missions

Assists exporters by developing their core competencies in the areas of marketing, promotion, and capability building through professionally managed and well-selected programs and activities, such as organizing international trade fairs.

Name	Email Address
Executive Director Pauline Suaco-Juan	psjuan@citem.com.ph
Deputy Executive Director Ma. Lourdes D. Mediran	MLDMediran@citem.com.ph
Ms. Jewel Udarbe	judarbe@citem.com.ph
Ms. Jhasy Osias	josias@citem.com.ph

Consumer Protection and Advocacy Bureau

Functions as a policy-making body and oversees the advocacy of trade and consumer protection laws.

Assistant Secretary and OIC Ann Claire C. Cabochan	AnnClaireCabochan@dti.gov.ph
Director Melquiades Marcus N. Valdez II	marcusvaldezii@dti.gov.ph
Assistant Director Cheryll G. Carbonell	cherrylcarbonell@dti.gov.ph
Ms. Joyce Ria Estares	JoyceRiaEstares@dti.gov.ph

Export Management Bureau

Oversees the development, promotion, and monitoring of PH exports. Provides exporters the enabling environment to make them globally competitive.

Name	Email Address
Assistant Secretary and OIC Rosvi C. Gaetos	RosviGaetos@dti.gov.ph
Assistant Director Agnes Perpetua R. Legaspi	AgnesLegaspi@dti.gov.ph
Assistant Director Anthony Rivera	AnthonyRivera@dti.gov.ph
Ms. Maria Teresa Loring	MariaTeresaLoring@dti.gov.ph

Fair Trade and Enforcement Bureau

Oversees the overall implementation of trade and consumer protection laws. FTEB handles import regulation, sales promotion, product standards monitoring, business licensing, enforcement, mediation, and adjudication as regards the Consumer Act, Price Act, and Business Name Laws.

Name	Email Address
Director Ronnel O. Abrenica	RonnelAbrenica@dti.gov.ph
Assistant Director Marimel D. Porciuncula	MarimelPorciuncula@dti.gov.ph
Atty. Ronald Viray	RonaldViray@dti.gov.ph
Ms. Emma Panopio	EmmaPanopio@dti.gov.ph

Information Systems Management Service

Designs and implements all information technology (IT) initiatives of the DTI.

Name	Email Address
Director Laudemer G. Solidum	LaudemerSolidum@dti.gov.ph
Ms. Elnora Fernandez	ElnoraFernandez@dti.gov.ph

Intellectual Property Office

Oversees and enforces the overall implementation of IP rights, trademarks, and patents.

Name	Email Address
Director General Rowel S. Barba	Rowel.Barba@ipophil.gov.ph
Deputy Director General Teodoro C. Pascua	Teodoro.Pascua@ipophil.gov.ph
Deputy Director General Nelson P. Laluces	Nelson.Laluces@ipophil.gov.ph
Atty. Maria Katrina Rivera	mkatrina.rivera@ipophil.gov.ph
Atty. Marlita Dagsa	marlita.dagsa@ipophil.gov.ph

Liaison Office for Legislative Affairs

Provide technical and administrative support in the formulation and consideration by Congress of the Department’s Legislative Agenda and to ensure a harmonious relationship between the Executive (specifically DTI and it’s attached agencies) and Legislature.

Name	Email Address
Department Legislative Liaison Office/Assistant Secretary Mary Jean T. Pacheco	MaryJeanPacheco@dti.gov.ph
Atty. Marco C. Maat	MarcoMaat@dti.gov.ph
Mr. Francis Sune	FrancisSune@dti.gov.ph

Planning Management Service

Coordinates and monitors implementation of DTI operating plans and programs, and assesses performance versus targets set and cost effectiveness.

Name	Email Address
Director Robert Alvin T. Arceo	RobertArceo@dti.gov.ph
Mr. Gaines Antonio	AlfreidGainesAntonio@dti.gov.ph

Philippine Trade Training Center

Designs and implements training programs on export marketing and management, entrepreneurial management, quality management and productivity, and trade exhibition management and participation. PTTC conducts post-training advisory and counseling services, offers customized in-company training programs and services, and provides events management support. It is also an events venue for MSMEs and large enterprises to promote their products as it markets, rents out, and maintains exhibition and training room facilities.

Name	Email Address
Executive Director Nelly Nita N. Dillera	nellynitadillera@pttc.gov.ph
Ms. Ma. Fe Avila	feavila@pttc.gov.ph
Ms. Caridad Victorino	caridadpvictorino@pttc.gov.ph

Supply Chain and Logistics Management Division

The Supply Chain and Management Division formulates policies and measures relative to supply chain, trade facilitation and logistics in promoting the interest of exporters, importers and traders in the shipment of commodities by helping secure competitive rates and equitable terms and conditions by carriers/transport operators and other service providers, establishment of a system of accreditation of sea freight forwarders, logistics providers and multi-modal transport network.

Name	Email Address
Assistant Secretary Mary Jean T. Pacheco	MaryJeanPacheco@dti.gov.ph
Mr. Jonathan G. Cabaltera	JonathanCabaltera@dti.gov.ph
Ms. Berlin Mabuna	BerlinMabuna@dti.gov.ph
Ms. Monique Amante	MoniqueAmante@dti.gov.ph

MAJOR DTI PARTNERS

Consumer Protection Group (CPG), headed by Undersecretary Ruth B. Castelo, is in charge of the enforcement of laws to protect consumers, consumer education, and formation of consumer groups. https://www.dti.gov.ph/about/the-organization/consumer-protection/

Regional Operations Group (ROG), headed by Undersecretary Blesila A. Lantayona, is responsible for the field operations of the DTI in the regions and provinces. It also initiates programs to ensure efficient delivery of business development services, including the formulation and implementation of policies, plans, and projects that can benefit micro, small, and medium enterprises (MSMEs).

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What We Do

• We provide information.
• We link your business with the ECommerce network.
• We help your online business grow.
• We work to provide an environment conducive to ECommerce.
• Our aim is to Build trust between online merchants and online consumers.

Where Want To Go

ECommerce Strategy Map

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