How We Started
In March 2009, the Department of Trade and Industry (DTI) issued Department Order No. 09-16, Institutionalizing an E-Commerce Unit within the Department to fulfill the need for a special section within the agency that will focus and work full-time on e-commerce. This is in accordance with Section 29 of Republic Act (RA) No. 8792 or the Electronic Commerce Act of 2000, to wit:
Section 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shallSection 29: Authority of the Department of Trade and Industry and Participating Entities. – The Department of Trade and Industry (DTI) shall direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended. direct supervise the promotion and development of electronic commerce in the country with relevant government agencies, without prejudice to the provisions of Republic Act 7653 (Charter of Bangko Sentral ng Pilipinas) and Republic Act No. 337, (General Banking Act) as amended.
Among others, the DTI is empowered to promulgate rules and regulations, as well as provide quality standards or issue certifications, as the case may be, and perform such other functions as may be necessary for the implementation of this Act in the area of electronic commerce to include, but shall not limited to, the installation of an online public information and quality and price monitoring system for goods and services aimed in protecting the interests of the consuming public availing of the advantages of this Act.
Specifically, the DTI-E-Commerce Office (ECO) intends:
- To formulate national policy on promoting e-commerce activities in the Philippines;
- To implement plans and programs to develop e-commerce strategies in the country, in coordination with other national government agencies, private sector/business community, and stakeholders;
- To monitor and evaluate the implementation of e-commerce policies, plans, and programs; and
- To actively participate in local and international organizations related to e-commerce activities.
On January 20, 2020, the Department of Budget and Management (DBM) approved the creation of an Ecommerce Division, that will focus on the implementation of ecommerce policies, programs and projects, monitoring and implementation of the Philippine Ecommerce Roadmap, and ensuring that the impediments concerning ecommerce are agreed.
Read about the chronology of DTI Ecommerce in the links below:
Who We Are
ECommerce touches many areas within the Department of Trade and Industry. From consumer protection, cross border ecommerce, intellectual property, export promotion, MSME development. Yes We are a Team. We Are Ecommerce.
ECommerce Program Office
Mary Jean T. Pacheco
Assistant Secretary, Digital Philippines and ECommerce Lead
“If you know the enemy and know yourself, you need not fear the result Of a hundred battles……To fight and conquer in all your battles is not Supreme excellence, Supreme excellence consists in breaking the enemy’s resistance without fighting.” – Sun Tzu, The Art of War
Assistant Secretary Pacheco, 21 years in the DTI, was designated eCommerce Lead in February 2019. She is responsible for the overall direction of the ECommerce Division tasked to promote the growth and development of ECommerce in the country.
Wea C. Bohol
Supervising Trade-Industry Specialist
“Our work is a reflection of who we are as a person.“
Wea Bohol has recently been promoted as Senior Trade and Industry Development Specialist of the Ecommerce Division. She is the Team Leader and executes all the priority programs of the Ecommerce Division.
ECommerce Program Team
Abigail E. Andrada
Alonzo Luis P. Miranda
Hanz C. Kawson
Lorenz Elbert V. Garcia
Raphael Jose M. Habana
Mikaellah Grace Y. Vinluan
Krizia A. Pajares
Joy C. Lumanglas
Jude V. Leopando
Bureau of International Trade Relations
Engages and represents the country in bilateral and multilateral trade and investment negotiations such as the World Trade Organization (WTO), the Association of Southeast Asian Nations (ASEAN), and the Asia Pacific Economic Cooperation (APEC), among others.
|Assistant Secretary Allan B. Gepty||AllanGepty@dti.gov.ph|
|Assistant Director Angelo Salvador M. Benedictos||AngeloSalvadorBenedictos@dti.gov.ph|
|Ms. Hananiela Domingo||HananielaDomingo@dti.gov.ph|
|Mr. Michael Allen Fernandez||MichaelAllenFernandez@dti.gov.ph|
Bureau of Philippine Standards (BPS)
Serves as the National Standards Body (NSB) of the Philippines and is mandated to develop, promulgate, and implement standards for all products in the Philippines.
|Director Niel P. Catajay||NeilCatajay@dti.gov.ph|
|Mr. Mario U. Gaudiano||MarioGaudiano@dti.gov.ph|
|Ms. Ma. Teresita G. Del Rosario||MaTeresitaDelRosario@dti.gov.ph|
Bureau of Small, Medium Enterprise Development
Initiates and implements programs and projects addressing the specific needs of MSMEs in the areas of technology development and transfer, financing, marketing, and training. The BSMED is mandated to promote and develop MSMEs in the country, and is also tasked to review and formulate policies and strategies geared towards the advancement of MSMEs in the areas of entrepreneurship development, institutional strengthening, and productivity improvement.
|Director Jerry T. Clavesillas||JerryClavesillas@dti.gov.ph|
|Assistant Director Alicia M. Opeña||AliciaOpena@dti.gov.ph|
|Mr. Gisli Venz Gonzales||GisliVenzGonzales@dti.gov.ph|
Bureau of Trade and Industrial Policy Research (BTIPR)
Provides coherent, consistent, and clear trade and industry policies in support of the national economic development agenda.
|Director Maria Lourdes|
|Assistant Director Abigail|
|Maria Crispina S.|
Center for International Trade Expositions and Missions
Assists exporters by developing their core competencies in the areas of marketing, promotion, and capability building through professionally managed and well-selected programs and activities, such as organizing international trade fairs.
|Executive Director Pauline|
|Deputy Executive Director|
Ma. Lourdes D. Mediran
|Ms. Jewel Udarbeemail@example.com|
|Ms. Jhasy Osiasfirstname.lastname@example.org|
Consumer Protection and Advocacy Bureau
Functions as a policy-making body and oversees the advocacy of trade and consumer protection laws.
|OIC Director Atty. Marimel D. Porciuncula||MarimelDancelPorciuncula@dti.gov.ph|
|OIC Assistant Director Marie Camille B. Castillo||MarieCamilleCastillo@dti.gov.ph|
|Ms. Perpetua Werlina Lim||PerpetuaWerlinaLim@dti.gov.ph|
|Mr. Homer Bunyi||HomerBunyi@dti.gov.ph|
|Ms. Joyce Ria Estares||JoyceRiaEstares@dti.gov.ph|
Export Management Bureau
Oversees the development, promotion, and monitoring of PH exports. Provides exporters the enabling environment to make them globally competitive.
|Director Senen M. Perlada||SenenPerlada@dti.gov.ph|
|Assistant Director Agnes Perpetua R. Legaspi||AgnesLegaspi@dti.gov.ph|
|Assistant Director Anthony Rivera||AnthonyRivera@dti.gov.ph|
|Ms. Maria Teresa Loring||MariaTeresaLoring@dti.gov.ph|
Fair Trade and Enforcement Bureau
Oversees the overall implementation of trade and consumer protection laws. FTEB handles import regulation, sales promotion, product standards monitoring, business licensing, enforcement, mediation, and adjudication as regards the Consumer Act, Price Act, and Business Name Laws.
|Director Ronnel O. Abrenica||RonnelAbrenica@dti.gov.ph|
|OIC Assistant Director Rosila F. Egmilan||RosilaEgmilan@dti.gov.ph|
|Atty. Ronald Viray||RonaldViray@dti.gov.ph|
|Ms. Emma Panopio||EmmaPanopio@dti.gov.ph|
Information Systems Management Service
Designs and implements all information technology (IT) initiatives of the DTI.
|Director Laudemer G. Solidum||LaudemerSolidum@dti.gov.ph|
|Ms. Elnora Fernandez||ElnoraFernandez@dti.gov.ph|
Intellectual Property Office
Oversees and enforces the overall implementation of IP rights, trademarks, and patents.
|Director General Rowel S. Barba||Rowel.Barba@ipophil.gov.ph|
|Deputy Director General Teodoro C. Pascua||Teodoro.Pascua@ipophil.gov.ph|
|Deputy Director General Nelson P. Laluces||Nelson.Laluces@ipophil.gov.ph|
|Atty. Maria Katrina Riveraemail@example.com|
|Atty. Marlita Dagsafirstname.lastname@example.org|
Liaison Office for Legislative Affairs
Provide technical and administrative support in the formulation and consideration by Congress of the Department’s Legislative Agenda and to ensure a harmonious relationship between the Executive (specifically DTI and it’s attached agencies) and Legislature.
|Department Legislative Liaison Office/Assistant Secretary Mary Jean T. Pacheco||MaryJeanPacheco@dti.gov.ph|
|Atty. Marco C. Maat||MarcoMaat@dti.gov.ph|
|Mr. Francis Sune||FrancisSune@dti.gov.ph|
Planning Management Service
Coordinates and monitors implementation of DTI operating plans and programs, and assesses performance versus targets set and cost effectiveness.
|OIC Robert Alvin T. Arceo||RobertArceo@dti.gov.ph|
|Mr. Gaines Antonio||AlfreidGainesAntonio@dti.gov.ph|
Philippine Trade Training Center
Designs and implements training programs on export marketing and management, entrepreneurial management, quality management and productivity, and trade exhibition management and participation. PTTC conducts post-training advisory and counseling services, offers customized in-company training programs and services, and provides events management support. It is also an events venue for MSMEs and large enterprises to promote their products as it markets, rents out, and maintains exhibition and training room facilities.
|OIC Eexcutive Director Nelly Nita N. Dilleraemail@example.com|
|Ms. Ma. Fe Avilafirstname.lastname@example.org|
|Ms. Caridad Victorinoemail@example.com|
Supply Chain and Logistics Management Division
The Supply Chain and Management Division formulates policies and measures relative to supply chain, trade facilitation and logistics in promoting the interest of exporters, importers and traders in the shipment of commodities by helping secure competitive rates and equitable terms and conditions by carriers/transport operators and other service providers, establishment of a system of accreditation of sea freight forwarders, logistics providers and multi-modal transport network.
|Assistant Secretary Mary Jean T. Pacheco||MaryJeanPacheco@dti.gov.ph|
|Mr. Jonathan G. Cabaltera||JonathanCabaltera@dti.gov.ph|
|Ms. Berlin Mabuna||BerlinMabuna@dti.gov.ph|
|Ms. Monique Amante||MoniqueAmante@dti.gov.ph|
MAJOR DTI PARTNERS
Consumer Protection Group (CPG), headed by Undersecretary Ruth B. Castelo, is in charge of the enforcement of laws to protect consumers, consumer education, and formation of consumer groups. https://www.dti.gov.ph/about/the-organization/consumer-protection/
Regional Operations Group (ROG), headed by Undersecretary Blesila A. Lantayona, is responsible for the field operations of the DTI in the regions and provinces. It also initiates programs to ensure efficient delivery of business development services, including the formulation and implementation of policies, plans, and projects that can benefit micro, small, and medium enterprises (MSMEs).
What We Do
- We provide information.
- We link your business with the ECommerce network.
- We help your online business grow.
- We work to provide an environment conducive to ECommerce.
- Our aim is to Build trust between online merchants and online consumers.