We have summarized the roadmap in one Filipino word, “madali”. The word has three meanings that capture the vision of Filipinos about our e-commerce: easy, simple, and fast.
Filipinos have always embraced information technology to be part of their destiny. Despite the challenges we face in infrastructure and adoption, we still have actively participated in the growth and evolution of the technology, its platforms, and economy. However, we have not unlocked our full potential, our abilities, talents, and imaginations… just yet.
The Philippines has always boasted of a large, young, and growing population as the driving force of its economic growth and resilience. Our people have been our number one resource and has proven to be also valuable in the global economic landscape in the decades to come. With our human resources, combined with the fast evolution of technology and the internet, we are, therefore primed for an e-commerce revolution.