Skip to Content

Executive Summary Read more

We have summarized the roadmap in one Filipino word, “madali”. The word has three meanings that capture the vision of Filipinos about our e-Commerce: easy, simple, and fast.

ASEC Jean Pacheco
Filipinos have already embraced e-Commerce as part of their lives. Despite the challenges we face in infrastructure and adoption, we still have actively participated in the growth and evolution of the technology, its platforms, and economy. However, we have yet to unlock our full potential, our abilities, talents, and imaginations.
The Philippines has always boasted of a large, young, and growing population as the driving force of its economic growth and resilience. Our people have been our number one resource and has proven to be also valuable in the global economic landscape in the decades to come. With our human resources, combined with the fast evolution of technology and the internet, we are, therefore primed for an e-Commerce revolution.

Understanding e-Commerce in the Philippines

e-Commerce, simply defined, is commerce conducted through electronic means. However, throughout the decades the way we define, appreciate, and use the word “electronic” has evolved heavily due to technological advancements...

Basta e-Commerce MADALI

The bold aim of this roadmap is to make e-commerce synonymous with easy commerce, as easy as pointing your finger towards a direction, as tapping your fingers on the keyboard, as clicking your mouse, as pressing a button: the internet and e-Commerce at your fingertips.

About the Roadmap

The Philippine government has long since recognized the role of e-Commerce in the country and has supported this with the creation of the Electronic Commerce Act (Republic Act No. 8792) in the year 2000...


The 3 main pillars of e-Commerce represent the shared vision expressed by stakeholders from various consultations, all directed towards the ultimate goal of creating an e-Commerce ecosystem that drives industry development, long-term employment, and inclusive growth.


where consumers have access to time-saving options through swift transactions and delivery of products and services.


network founded on trust between sellers and buyers, and reinforced by improved regulations on consumer and merchant protection for internet transactions


a future-ready government encouraging ease of doing business collaborating with private sectors and upgrade skills of citizenry aligned to Industry 4.0 requirements

eCommerce Narrative
This roadmap’s strategic initiatives are rooted in the premise that digitalization is both an innovation and its driver. ...
Read More
Strategy Map
Through focus group discussions with stakeholders that form part of digital platforms, logistics networks, and payment providers...
Read More
22 FOR 2022
The first core process includes two agenda items, namely the implementation of the National Broadband Plan (NBP) and increasing the number of secure internet servers in the country.
Read More