EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Where Everything Should Be Fast, Convenient, and Simple, or MADALI.
Filipinos have already embraced e-Commerce as part of their lives. Despite the challenges we face in infrastructure and adoption, we still have actively participated in the growth and evolution of the technology, its platforms, and economy. However, we have yet to unlock our full potential, our abilities, talents, and imaginations.
We are primed for an e-Commerce revolution. The Philippines has always boasted of a large, young, and growing population as the driving force of its economic growth and resilience. Our people have been our number one resource and are also proving to be valuable in the global economic landscape in the decades to come.
With our human resources, combined with the fast evolution of technology and the internet, we have set our eyes on future-proofing our economy by enabling ourselves to be ready to participate in e-Commerce more actively. With the establishment of the Department of Information and Communications Technology (DICT), the dynamics of the Banko Sentral ng Pilipinas (BSP), the e-Commerce and logistics policies prioritized by the Department of Trade and Industry (DTI), and the cooperation of other government agencies and stakeholders, the Philippines is gearing up to go fully online, embracing e-Commerce as a core part of our everyday lives.
The pandemic has only sped up the process for us and the government, through the DTI, has plotted out our path and our roadmap to fully embrace e-Commerce. This document lays down the framework and building blocks for this future to happen. We have summarized the roadmap in one Filipino word, “madali”. The word has three meanings that capture the vision of Filipinos about our e-Commerce: easy, simple, and fast.
THE FOCUS
To grow e-Commerce and make it easy, we as a nation must employ strategies anchored on speed, security, and structure, so that the entire experience of e-Commerce is fast (from accessing the internet to delivery of goods and services); that the transactions are secure, safe, and built on trust between buyers and sellers; that our government can support all of these because it is future-ready with an engaged private sector thriving in the digital landscape, powered by people highly skilled as required by the Industry 4.0. All the said strategies should result in soaring sales performance that must benefit our Filipino businesses and the country in general.
THE END IN VIEW
The battle cry, “Basta e-Commerce, MADALI”, reinforces the fact that online commerce is indeed easy, as it is fast. There is also a special meaning to MADALI to highlight the roadmap’s focus on Market Access, DigitAlization, and Logistics Integration. Here, market access refers to expanding domestic or cross border transactions, and where digitalization is emphasized vs digitization – to cover digitalization of government, businesses, people – and logistics integration means making the logistics and supply chain more efficient.
THE KEY MESSAGE
The battlecry, “Basta e-commerce, MADALI”, reinforces the fact that online commerce is indeed easy, as it is fast. There is also a special meaning to MADALI to highlight the roadmap’s focus on Market Access, Digitalization, and Logistics Integration. Here, market access refers to expanding domestic or cross border transactions, and where digitalization is emphasized vs digitization – to cover digitalization of government, businesses, people – and logistics integration means making the logistics and supply chain more efficient.