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MADALI 2022

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Outcomes and Measures of Success

Table of Outcomes and Measures of Success

This roadmap aims to achieve the following major outcomes:

  1. Increased contribution of e-commerce to economic growth,
  2. More digitally skilled workers,
  3. Increased number of e-commerce entrepreneurs, and
  4. Empowered online consumers

The evolving nature of data available poses a challenge to measuring progress from the previous e-commerce roadmap. Given the limitations, key areas to monitor have been identified, some of which are regularly measured by global institutions. The formulation of other local metrics will be coursed through the Philippine Statistics Authority (PSA) and will be part of this roadmap’s key initiatives.