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Crafting the Roadmap

This Roadmap is a product of open dialogue between the public sector and a diversity of stakeholders from the private sector jointly examining the Philippine e-commerce architecture, the industries it covers, and how these interact and affect the whole ecosystem.

e-Commerce Roadmap: The Process

The whole process started with a review of the 2016-2020 E-commerce roadmap to examine how much has been accomplished, what has yet to be fulfilled, and what improvements could be made for the new roadmap. This was done through a combination of desktop research and consultations.

Phase 1 for the new roadmap began with the engagement of stakeholders to consult them on current and future issues, validate government strategies, and revisit metrics and targets from the previous roadmap. This consisted of a series of focus group discussions, brown bag sessions, and special meetings with digital platforms, e-payment gateways, service providers, service seekers, government agencies, and other participants in the e-commerce ecosystem. Each session tackled specific topics or themes, such as consumer protection, taxation, data privacy, and ease of doing business. As a result of these efforts, a set of strategic areas, action items, and initiatives were formulated.

Phase 2 (Roadmap Formulation) greatly hinged on insights gathered from e-commerce stakeholders. It involved write-shops/drafting committee meetings, as well as conducting a baseline study to gain an understanding of Philippine micro, small and medium-sized enterprises (MSMEs) grounded on three categories developed by the ASEAN SME digitalization study: (a) Basic level – for those using basic digital tools such as Microsoft Office, email, and messaging applications, (b) Intermediate level – for those who have an online presence, e.g. website, social media page, profile in e-commerce sites, etc., and (c) Advance level – for those that use complex digital tools or incorporate digitalization in their core business model, e.g. pure online business, ERP, CRM, automation, analytics, etc. This categorization will allow the government and private sector to develop appropriate learning tools to encourage the adoption of digital technologies.

Another critical part of the process was to define the legal and regulatory framework for doing e-commerce in the Philippines. This included a review of the E-commerce Act of 2000, its implementing rules and regulations (IRR), other pertinent rules and regulations, relevant bills filed in Congress, together with an identification of regulators involved.

Lastly, an analysis of e-commerce was made based on the Structure-Conduct-Performance (SCP) framework, and a direct review of its architecture, players, and the interaction among these.

Through these, the framework, strategies, and initiatives under the new E-commerce roadmap were formed.

Phase 3 is comprised of public consultations on the draft E-commerce Philippines 2022 roadmap, held in selected Metro Areas in the Philippines.

Phase 4 launched the E-commerce Philippines 2022 roadmap, together with an E-commerce Philippines 2022 Forum to broadcast its implementation starting 2020.

Finally, Phase 5 focuses on communication, information, and advocacy campaign on the new roadmap.

All these involve continuous communication and participation from both private and public stakeholders to extract a shared vision for the digital economy, and a roadmap that is truly a convergence of ideas. Through a collaborative approach, a strong foundation is created for the efficient implementation of this roadmap.

2019 Brown Bag Sessions

2019 Focus Group Discussions

2020 Strategic Planning