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MADALI 2022

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Strategy Map

Through focus group discussions with stakeholders that form part of digital platforms, logistics networks, and payment providers, suggestions for e-commerce strategies were gathered and scored based on importance, urgency, and suggestion frequency. Commonly cited focus areas include (1) improvement in ease of doing business, primarily through the digitization of government services, (2) market education, and (3) policy reforms.

From these inputs, this roadmap’s strategic governance framework was created, forming 12 core processes, and 3 organizational initiatives. Under these are 22 agenda items to be fulfilled by 2022.

e-Commerce Narrative

This roadmap’s strategic initiatives are rooted in the premise that digitalization is both an innovation and its driver. The goal then is to create a virtuous cycle, wherein we adopt innovations and make sure that they open possibilities for further creativity and inventiveness applied across various industries.

Agenda items formed from the consolidated recommendations and insights of stakeholders, service providers, platform users, and leaders are grouped under eight clusters that tackle important themes within e-commerce. These include the E-commerce Bureau, knowledge management, communication, training & education, trade facilitation e-government, investments & infrastructure, and policy development. These action items will be championed and implemented by an E-commerce Bureau, under the Department of Trade & Industry.