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Basta e-commerce, madali

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Basta e-commerce, madali

The root word of Madali is “dali” which has three meanings in Filipino. The first meaning is “fast”, as in “magmadali” or “go fast”. The second meaning is “easy”, as in when we say “ang dali naman niyan” (it’s so easy!). Not many people know the third meaning of “dali” probably because it is rarely used in its root form. The third meaning of “dali” is inch or finger. According to diksiyonaryo.ph:

súkat ng habà mulang dulo hanggang unang buko ng hinlalakí ng kamay : FINGER, INCH, PULGÁDA daliri.

In short, finger. Incidentally, the Latin for finger or “daliri” is digitus, which is the root word of “digital”. The relationships and roots of all of these words lend themselves to what this roadmap aims to achieve⸺the ease, simplicity, and speed, or the “dali” of conducting commerce in the digital world, with the ease of a tap of a finger on your smart devices.

The bold aim of this roadmap is to make e-commerce synonymous with easy commerce, as easy as pointing your finger towards a direction, as tapping your fingers on the keyboard, as clicking your mouse, as pressing a button: the internet and e-commerce at your fingertips. By laying out the framework and strategic direction in this roadmap, we hope to destroy the impression of doing e-commerce in the Philippines as slow, unsecure, and complicated. With the strategies and concrete steps that this map is plotting out, we want to put the Filipinos at ease when it comes to doing e-commerce. If accomplished, the concrete steps outlined in this roadmap will gain the trust and confidence of the Filipinos in our e-commerce infrastructure and internet capabilities.

The foundation of the easy commerce aspiration holds three pillars already mentioned previously: Speed, Security, and Structure. The overall strategy is to increase not just the speed of the internet but all processes, flow, logistics, systems that allow us to conduct e-commerce. Security is a key pillar that cannot exist without speed. Our trust in such infrastructure and system will increase if we see how fast everything flows and runs. Of course, the speed and security are dependent on structure. This does not just refer to the internet structures and infrastructure. It also refers to government structures, institutions, and other entities that are closely connected to the entire e-commerce ecosystem.

Madali is an acronym that stands for the concretization of this vision of fast, convenient, and easy commerce. It means Market Access, DigitAlization, and Logistics Integration.

A truly strong e-commerce infrastructure fueling a healthy digital economy cannot exist purely in the abstractions of cyberspace. This is why the digital revolution must be anchored on palpable and concrete benefits to the people. Through this initiative, both businesses and consumers must have easy access to the Market without any geographical limitations. Traditional transactions and activities that pertain to doing business must be doable online, anytime and anywhere. And it cannot stop with online payments and purchases. It must be integrated up to the last stretch, through logistics integration. Our brand of easy commerce should not stop at “Payment Received” on your app. It must reach your doorsteps.

This roadmap boldly claims that our vision of e-commerce in the Philippines will become synonymous with easy commerce. By preparing our infrastructure, institutions, systems, and people to fully embrace an economy that operates in the digital universe, we will be able to achieve this. Our mantra is to keep things “MADALI”, which also stands for Market Access, Digitalization, and Logistics Integration. In concrete terms, we aim to provide our people with easy access to markets through seamless logistics using the power of the internet and information technology. E-commerce will not anymore remain a pipe dream. We are on our way to make it part of our daily lives.